Tuesday, 6 May 2014

UK to USA Networking

As mentioned in the previous post, the International Confex is an ideal place for the traditional networking to take place and a chance for attendees to maximise networking opportunities. The type of networking generally seen in this environment is all quite formal with extra workshops and a 'practical networking session'. To me this seems quite intimidating and tends to put a lot of pressure on those that may be quite new to the networking scene. There are many events out there that take this same approach of the typical formal networking. This maybe one of the reasons why networking was once deemed 'scarier than death' (http://www.accountingweb.com/topic/social-networking/fear-factor-networking-scarier-death)

Having done some research on events overseas it appears that the United States tend to take a more informal approach with networking. It is quite similar in the sense that there is a dedicated time and place for attendees to network and everyone is there for the same reasons however  it is done in a more relaxed atmosphere.

Looking at the '2013 Event Solutions Idea Factory' the programme included 'A Welcome Reception' located at the stunning Mirage Hotel in Las Vegas. Attendees were able to introduce themselves and get to know event professionals from all over the world, against the backdrop of the beautiful pools with drinks flowing all evening. Now I don’t know about you, but this seems ideal to me!

By event organisers' creating a more relaxed atmosphere attendees are able to put the aside the negativity and fear associated with networking and have the ability to enjoy themselves a lot more.

In my opinion I believe it's about time networking became a fun part of business instead of a dreaded one.

Let us know what you think. Should networking stay strict and formal or should the atmosphere be a little more hassle-free and comfortable?

Leave us a comment below giving us your views on networking! 

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