A lot of trade shows and
virtually all conferences include seminars as part of their programme. Why? Do
people seriously want to sit there and listen to someone stand at the front of
the room and talk at them for an hour?
I mean, honestly now, don’t you
get bored? Wouldn’t you rather walk around and talk to people? See things?
Drink coffee??? I don’t know maybe it’s
just me... Must be that leftover ‘kid in the back of a classroom’ mentality.
And yet I turn up to them. More
than that, I enjoy them. On occasion of course ;)
So it got me thinking, what is it
that actually makes people go to seminars. Is it the speaker or is it the
content? Would you be willing to sit through a boring delivery if the content
was strong? Or would you rather listen to a good speaker discussing an utterly
useless to you topic?
I think that for me, much like a
lot of other people, it’ll be a mixture of the two. You’d want the speaker to
be engaging and fun and not have a horribly annoying voice but at the same time
you’d want him/her to talk about something interesting to you or at least
something that will help you in your job or life. Otherwise, what’s stopping
you from getting up and going to the nearest Starbucks?
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